
The tool combines the foundations of form creation with cutting-edge technology to give you much more capability than a normal online form builder can – and it’s also free.Įven though it’s one the more advanced form builder tools, you don't need any technical expertise when you use HubSpot’s form builder. HubSpot’s online form builder is one of the most powerful form builder tools available. Ultimately, there’s a form for each of your business’ needs and goals – and we’re here to help you pick the best-fit tool specifically for you.


30 Online Form Builder Toolsįorm tools today usually offer many different features too, like progressive profiling, smart fields, and interactivity. The more clarity you provide, the better experience for the user. If it's a "Contact Us" form, the follow-up email should confirm receipt of the form along with an estimated response time. Set up an automated follow-up email that's triggered once the form is submitted.Īfter someone takes the time to fill out your form, it's standard to send a "thank you" or "welcome" email letting them know the next steps.įor instance, if it's a newsletter, let them know how often to expect the email, which topics are discussed, and include a peek into previous emails. While you may be tempted to add more fields to cover all your bases, asking too much at once may actually deter leads and lower your conversion rate. If you're simply looking to add people to your email list, you probably won't need to request too much information beyond name, email, and interests.īut, if you're sending out a form to generate leads or learn more about your target audience, you might want to ask a few more specific questions, such as age, gender, or location, to get a feel for who your prospects are. Figure out which fields are must-have vs. While a startup might not be able to buy an enterprise product, an enterprise company might want a more intricate or advanced product. This can give you added insight into the daily life of your prospect and signal how much buying or decision power they have within their company.įor example, if a CEO fills out your form, they might be a stronger lead than an intern with no purchasing power.Īlong with learning about a person's role, you might also want to learn more about their company to get an idea of organizations that might be interested in your product or service.įor this reason, include a form area where they can note where they work, where their office is located, and what type of business category their company falls within. Add additional demographic information as needed.Īlong with the standard name and email details, it may be valuable to gather more demographic information about your prospect, such as job title/ Meanwhile, if someone is interested in getting a demo of your product, they'll be more likely to give their phone number or work address. For instance, if someone's signing up for your marketing newsletter, they might just want to give their email. Keep in mind that your ask should be appropriate for the context. You should also ask for their contact information, such as an email or phone number.

As you begin creating a form, you'll want to get your visitor's first and last name. Jump to the section on form builder tools here. Figure out which tool is the best match for your business needs.
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Meanwhile, others might not link up to your email marketing software or CRM. For example, some might not embed well onto the site you use because of your CMS.
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Many online form builders are free or very affordable, but they might not have all the features you need. Once you identify what you're looking for from your prospects, you'll be able to determine what information you'll need to get from them on the form. Identify the goals of the form.Īre you aiming to generate sales leads, or are you merely planning to add contacts to your email list? Regardless of the form builder you choose, there are a few key steps you'll want to follow when creating a form for the purpose of lead generation: 1. Once your responses start coming in, most forms will also import each entry into a spreadsheet or centralized database and send you notifications when people complete them. Whether you want to make a contact form, a sign-up form, or a survey, form tools are the easiest way to create web forms, with drag and drop questions, multiple form fields, and different color and structure options.

With no shortage of options, the best form builder apps tend to be quite similar and user-friendly.
